The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan

The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan

The New Business Road Test shows how to assess market opportunities. Building on lessons learned by studying numerous entrepreneurs, the book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team. These seven domains address the central questions in the assessment of any market opportunity: Are the market and industry attractive? Does the opportunity offer compelling customer benefits as well as distinct advantage over othe solutions to the customer's needs? Can the team deliver the results they seek and promise to others?

Title:The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan
Edition Language:English
ISBN:9780273663560
Format Type:

    The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan Reviews

  • Franco Arda

    Many ventures never get off the ground. Of those that do, the majority will fail. This book certainly helps you improving your odds of success by giving you a structured approach to thinking about you...

  • G.Bhatt

    Good business book!...

  • Kaitlynn Harvester

    Good insights and case studies. Could be helpful if you're really struggling about where to start with your product....

  • Pedram

    Easy to read and full of examples for each seven domains of an attractive business opportunity. It is a good guide for preparing a business plan for investors or customers....

  • C A Rollins

    Still waiting to receive book....

  • Dakshin

    Reading a book never ensures your way to a successful entrepreneurship.It only shares the experiences of some renowned start ups or it provides a frame work upon which it dwells over and over througho...

  • Shae

    Great book for business owners and startups. It teaches you what you need to complete a successful and well thought-out business plan. The book highlights the importance of insight from customers, ind...

  • Kristiyan Vachev

    Great book for starting entrepreneurs who are currently working on an idea. There are a lot of examples, of mistakes made by real companies, that make it easier for the reader to remember. ...

  • Duncan

    Pretty boring book. Picked it up after reading his co-authored book "getting to plan B", which is well-written. this one isn't, which leads me to believe that the good writer is is coauthor....

  • Imzen

    This book is a must-read for everyone (be in entrepreneurs, VCs & equity investor). The basics of business are summarized in this book. Screening each opportunity under the factors presented would mak...